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| Registros recuperados: 12 | |
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| Bharad, Abhishek Bhagwat; Harrison, R. Wes; Kinsey, Jean D.; Degeneffe, Dennis J.; Ferreira, Gustavo F.C.. |
| Results from continuous tracking of consumer confidence and media coverage of food safety events over a 67 week period between May 2008 and August 2009 are reported. An ordered probit model is used to test the hypothesis that media coverage of food safety events affects consumer confidence in the safety of the U.S. food system. The results show that media coverage significantly and negatively affected consumer confidence in the safety of nation’s food supply during the sample period. Socioeconomic and demographic factors such as geographic region, use of media source, household size, age, ethnicity, education, and gender also had significant affects on consumer confidence in the safety of United States food supply. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food Safety; Consumer Confidence; Mass media; Ordered probit; Food Consumption/Nutrition/Food Safety. |
| Ano: 2010 |
URL: http://purl.umn.edu/56423 |
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| Roucan-Kane, Maud; Peake, Whitney O.. |
| Although the marketing mix has been covered in great detail in many veins of literature, very little information exists regarding the mix of marketing tools within the agriculture industry serving U.S. agricultural producers. Using a survey conducted by AgriMarketing magazine in June 2006, a two-fold analysis is undertaken. This study attempts to determine the differences in the use of marketing tools by industry and simple regression analysis is conducted to determine promotional factors that produce a significant impact on sales. Both mass media and other promotional tools were found to be the most consistently significant factor impacting sales of firms in the study. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Marketing mix; Agribusiness; Promotion; Agriculture; Marketing; Mass media; Agribusiness; Marketing; Q13; C20. |
| Ano: 2007 |
URL: http://purl.umn.edu/7331 |
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| Registros recuperados: 12 | |
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